How to buy Apple Computer: A guide
Apple Computer’s brand was cemented when the computer maker made the move from being a luxury gadget to a popular consumer device.
Now, the brand is in a much stronger position to continue its growth in Australia.
A new report from analyst firm Citi predicts the company’s market share will reach 10 per cent in 2019, as it prepares to launch its most expensive computer yet, the A10 Fusion.
The new report predicts Apple will sell 5 million A10s this year.
Key takeaways Apple is well positioned to make a comeback in Australia Apple is in much stronger shape than it was 10 years ago when it was facing the threat of being forced to abandon the Mac business.
The A10’s graphics processing unit will be built into the new Apple Pencil, an upgrade that will allow it to produce better looking images and make it easier to draw in Apple’s drawing software.
The A10 will be available in the first half of 2019 and the company expects to sell another million of them this year alone.
Its new MacBook Pro with Touch Bar and Retina Display will come out later in the year, and the new iMac and Retinas MacBook Pro will be introduced later in 2020.
Apple is also planning to introduce the Apple Pen, a touch keyboard that will be made from the new aluminium alloy found in the A12 chips.
Apple has announced that it will build a new factory in Sydney to make more of the machines, and is targeting a first 100 A10 machines a week in 2019.
Analysts are confident that the new machines will help Apple grow in Australia, and give the company a big boost in the second half of the year.
“Apple’s share of the Aussie market is now in a stable, albeit declining, position,” the Citi report said.
Citi expects the company to sell 5.4 million A12 machines this year, up from 4.3 million last year.
The report also expects Apple to sell 3.3m of its latest model of the iMac, which is expected to launch in early 2020.
It says the company will build another 10 A12 units this year in Sydney and that it is targeting another 4.1m of the new machine this year and 4.4m in 2020 as well.
Read moreThe report says the A20 will have a similar footprint as the A100 Fusion, and that the two machines will be offered at the same price.
The difference is the A200, which will be cheaper and will be released in March 2019.