How the world of consumer electronics can save $30,000 per year
The world’s largest online retailer of computer accessories is moving closer to a $30 million milestone.
The retailer announced on Wednesday that it has sold about 4 million computer monitors, keyboards, mice and other accessories to customers over the past four years.
That figure is about a tenth of the $200 million that Apple Computer Co., the world’s biggest seller of computers, plans to spend on its new iMac computer, which is expected to go on sale this summer.
The company said it will sell $30 to $50 computers in three categories, including “digital accessories,” “micro computers” and “hardware” systems.
It said it plans to sell about 1 million digital accessories this year, up from 500,000 the previous year.
A company spokesman said the company would use that money to build and expand the online retailer’s supply chain.
“The fact is, we have to keep expanding our supply chain,” Doug Roesch, president of iMac retailing at iMac maker Logitech, said at a conference call with analysts on Wednesday.
“We can’t afford to keep adding inventory to our existing inventory.”
The retailer plans to offer its new products on a two-year plan, starting in late 2018.
It also plans to make available free upgrades and other software upgrades for customers who buy its new computers and peripherals, Roesen said.
Apple is expected at the conference to unveil a revamped Mac computer lineup, including a Mac Pro with a 1.3 GHz Intel Core i5 processor and 8GB of RAM, as well as a larger iMac.
The company has been moving to an 8-core Mac Pro.
The world’s second-largest company, Apple, has been aggressively investing in online retail and software development to expand its online presence.
Last year, it began selling digital accessories at a discount, a move that has helped it compete with Amazon.com Inc.
The iMac was introduced last year with a high-end computer that included a 16GB hard drive, a 512GB SSD, and a 256GB hard disk.
Apple also announced a cheaper desktop computer in November called the Mac Pro, which sold for about $200 less than the new computer.
Apple said it was targeting consumers who want a more affordable alternative to the traditional PC.